McMenamins
Brochure
Big Idea
McMenamins has been a Pacific Northwest staple for decades, known for its handcrafted beer, wine, cider, and spirits served alongside the kind of comfort food you’d expect from a well-loved pub. Their properties are anything but ordinary—each one blends local history, art, music, movies, and a sense of place into an experience that feels unmistakably theirs.
While McMenamins is rich with spirit and story, I wanted to imagine how a refreshed visual direction could capture that same magic in a new way. This brochure leans into an abstract, gritty, underground feel while still holding onto the whimsical, artistic playfulness that gives McMenamins its unmistakable character.
Work
01 . Brochure
02. Poster
Programs / Skills
—InDesign, Photoshop
—Concepting, layout, typography
