Gruber Law Offices
Rebranding & Website Design
Big Idea
One call. That’s all. If you live in Wisconsin, there’s a 110% chance (or higher) you’ve heard this tagline and seen the matching billboards along the highways. It’s a brand that works—instantly recognizable and deeply rooted in local culture. But visually, it's grown stagnant and stiff, relying on the same heavy-handed imagery for years.
My goal was to preserve what made it powerful while adding humanness, warmth, and a little class. I brought this to life through organic imagery of everyday people, a bold and approachable font family, and confident, friendly blues paired with a courageous gold.
Work
01 . Branding
02. Website
03. Law Firm...swag?
Programs / Skills
—Photoshop, Illustrator
—Concepting, branding, typography
