CoolProof
App Design & Ad Series
Big Idea
What if Ray-Ban was trying to connect with younger audiences in a totally new way? Known for timeless style and effortless cool, the brand has always celebrated authenticity and daring self-expression. I imagined a hypothetical, limited-time app called CoolProof, built around one playful challenge: don’t lose your cool. The app uses the phone’s camera to track your face, testing whether you can hold your composure against a nonstop storm of memes, GIFs, and distractions—the game pauses when you flinch, smirk, or blink, with your score measured through badges, bragging rights, and real Ray-Bans.
The goal was to give the brand a fresher, louder personality without losing its essence. I leaned into vibrant colors, exaggerated illustrations, and a playful, chaotic visual style to create an experience that’s energetic, shareable, and reflects the same bold self-expression Ray-Ban is known for.
Work
01. App Design
02. Ad Series
Programs / Skills
-Photoshop, Illustrator
-Concepting, Branding, Layout
