ALT Brew
Rebranding & Label Design
Big Idea
Beer branding is all over the place—some labels go wild with illustrations, others rely on texture or a clean typeface, and the classics lean on memorable wordmarks and iconic crests. For ALT Brew, a gluten-free favorite of mine, I wanted something a little more… unexpected. Their name says it all: ALT Brew. An alternative beer deserves a brand that feels genuinely alternative.
For this rebrand, I built a deep, intentional color palette and paired it with abstract, avant-garde illustrations. The goal was simple: labels that stand out by being striking, memorable, and just a touch against the grain—much like the beer itself.
Work
01 . Label Design
02. Branding
03. Signage & Goodies
Programs / Skills
—Illustrator, Photoshop
—Concepting, branding, illustration
